Interest-Based Ads Policy
September 13, 2024
Interest-Based Ads: CarGurus may partner with advertising networks, which may use information collected through a variety of Data Technologies (described in our Privacy Policy) to provide customization, auditing, research and reporting for us and other advertisers. We may also act as an advertising network and use information collected through a variety of Data Technologies while you are on our site and elsewhere where we may be acting as a third party. This data collection takes place both on the site and on third-party's websites and mobile applications. This process allows CarGurus and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies.
We do not provide information that is directly associated with a specific person (such as name and address) to any advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may make an assumption that you are interested in the subject matter of the advertisement.
Some companies disclose when they are using interest-based advertising programs on the site to deliver third-party ads or collecting information about your visit for these purposes and give you the ability to opt-out of this use of your information. You may see an icon in or around third-party advertisements on the site that use interest-based advertising programs and on pages where data is collected and used for online interest-based advertising. Clicking on this icon will provide additional information about the companies and data practices that were used to deliver the ad. You can opt out of delivery of targeted advertising to you by CarGurus and by multiple other companies by visiting: www.aboutads.info/choices and www.networkadvertising.org/managing/opt_out.asp and www.evidon.com. Please note that even if you opt out, you will continue to receive advertisements, but they will not be tailored to your specific interests.
We or advertisers on our site also use Data Technologies, as described in our Privacy Policy.
For more information on how CarGurus collects and uses information, please review our Privacy Policy or contact us at:
Address:
1001 Boylston Street, 16th Floor
Boston, MA 02115
USA
Tel:
617-354-0068
Email: