2023 GMC Sierra 1500 vs 2024 Jeep Gladiator

Take a step back and think about a full-size truck from the early 2000s. The nicest creature comforts included leather upholstery, an upgraded stereo, and, if you were lucky, heated seats. Today, nearly every luxury-car feature has found its way into high-end pickups. We’ve blown past heated leather seats; you can now get features like massaging seats in a full-size truck. The same brinksmanship that applies to pickup-truck capability now also applies to the luxury trims.

This is very evident in the 2023 GMC Sierra 1500. The Denali trim is what kicked off the idea of a “lux truck,” and it has been joined by the Ford F-150 Limited and Ram 1500 Limited. Those competitors deliver a higher grade of refinement than the Denali was providing. But upping the ante is a constant state in the truck market, and GMC now offers a Denali Ultimate trim that includes nearly every single option and package. So is the Denali Ultimate the new standard of luxury among full-size trucks?

The open-air driving experience you can enjoy with a Gladiator is just one of many appealing things about it. As expected of a Jeep, the Gladiator is also a rock star off-road. And some versions of this crew-cab midsize truck offer substantial payload and towing capacity. Better yet, Jeep has updated the 2024 Gladiator with minor styling revisions, next-generation infotainment technology, added comfort and convenience features, and new range-topping trim levels. A Gladiator 4xe plug-in hybrid arrives in 2025.

Verdict: Though we’re fans of the 2024 Jeep Gladiator, it requires some trade-offs. Fuel economy is poor, the ride can be rough, the interior is loud at higher speeds, and the cabin looks like you can hose it out—because you can. Buy a 2024 Gladiator for what it can do and not for the image it projects, and you’ll more easily accept its inherent flaws.