2023 Toyota Tacoma vs 2024 Jeep Gladiator

The Toyota Tacoma has reached “Legend” status: It’s the default choice for many shoppers, and for good reason. The Tacoma enjoys a hard-earned reputation for bullet-proof reliability. It’s the ideal size for many situations. It looks cool and, in TRD Pro trim, it can back up those looks with genuine off-road brilliance.

But heavy is the head that wears the crown, and the current Tacoma may be starting to buckle under the weight. With more powerful and more efficient options emerging in the compact and midsize truck space, Toyota is no longer the one-stop shop for shoppers. Luckily, a new Tacoma is just over the horizon.

The open-air driving experience you can enjoy with a Gladiator is just one of many appealing things about it. As expected of a Jeep, the Gladiator is also a rock star off-road. And some versions of this crew-cab midsize truck offer substantial payload and towing capacity. Better yet, Jeep has updated the 2024 Gladiator with minor styling revisions, next-generation infotainment technology, added comfort and convenience features, and new range-topping trim levels. A Gladiator 4xe plug-in hybrid arrives in 2025.

Verdict: Though we’re fans of the 2024 Jeep Gladiator, it requires some trade-offs. Fuel economy is poor, the ride can be rough, the interior is loud at higher speeds, and the cabin looks like you can hose it out—because you can. Buy a 2024 Gladiator for what it can do and not for the image it projects, and you’ll more easily accept its inherent flaws.