2023 Volvo XC40 vs 2023 Ford Escape

In Volvo speak, “40” denotes an entry-level model. While the Swedish automaker no longer rosters the S40 sedan or V40 wagon in North America, the XC40 subcompact crossover remains to compete with the likes of the Audi Q3, the BMW X1, the Lexus UX, and the Mercedes-Benz GLA for aspiring luxury-car owners’ dollars.

The XC40 was unveiled in 2017, arriving as a 2019 model, and it hasn’t undergone a redesign since. An all-electric Volvo XC40 Recharge variant joined the lineup as a 2021 model. Volvo’s other current EV, the C40 Recharge, is also broadly similar to the XC40 models, but with a coupe-like body style.

For 2023, Volvo gave the XC40 several notable updates, including new mild-hybrid powertrains, revised styling, and the Android-based infotainment system previously seen on the XC40 Recharge and other Volvo models.

The mild-hybrid lineup includes base Core, mid-level Plus, and top Ultimate trim levels, with standard B5 all-wheel drive (AWD) drivetrains (the B4 front-wheel drive, or FWD, version offered in the US is not available in Canada). This Volvo XC40 review is based on the Ultimate trim in B5 AWD spec.

The Ford Escape holds a special place in crossover history as part of the vanguard that ushered in compact crossovers as a dominant segment of the automotive landscape. But now, more than two decades after its initial debut, the Escape looks like somewhat of an afterthought. While “Escape” may still be a household name, the emergence of the Ford Bronco Sport has relegated it to second-fiddle status. Regardless, the Escape still sells well in a competitive field, and its available up-powered engine gives it an advantage for shoppers who feel a need for extra passing speed.

Verdict: The 2023 Ford Escape offers an impressive array of safety and infotainment technology, and it’s available with a powerful engine upgrade, too. This handsome crossover should appeal to shoppers looking for an upscale design and a tech-forward approach. However, it may feel a bit cramped for some shoppers, and it’s priced on the higher end of the segment.