BMW X3 vs Volvo XC90

With alluring proportions, unusual design, and impressive technology, the 2025 X3 seems like a bargain at its sticker price. However, this BMW is not about traditional luxury, so set those expectations aside. Instead, it is a study in minimalism, with simple forms, reductive controls, and Germanic austerity. Nevertheless, its comfort, technology, and driving dynamics make the X3 rewarding, and BMW provides plenty of options to tailor the X3 to your preferences.

Verdict: We had some unexpected trouble with BMW’s latest infotainment system, the Steering Assistant technology proved aggravating in certain situations, and our test vehicle’s 21-inch wheels and M Sport suspension tuning produced a firm, jiggly ride on imperfect road surfaces. However, despite these complaints, the redesigned 2025 BMW X3 impresses.

The second-generation XC90 gets its second substantial refresh for the 2025 model year. It’s still offered in Core trim with Plus and Ultra packages and with a choice of mild-hybrid and plug-in hybrid powertrains. However, Volvo has upped the ante. The midsize three-row gets updated styling, materials, and feature offerings, as well as some mechanical tweaks that aim to improve ride comfort and handling. We had the opportunity to experience two powertrains, both in Ultra specification, on a Volvo drive program in Europe.

Verdict: The Volvo XC90 was already quite a good vehicle. It’s earned its position as Volvo’s flagship SUV with oft-praised style and substance. For 2025, it has been made even better.