BMW X5 vs Volvo XC90

The 2025 BMW X5 is the automaker’s midsize luxury SUV, positioned between the X3 and X7, and alongside the coupe-like X6. That puts it in a well-populated segment alongside SUVs like the Acura MDX, Audi Q7, Genesis GV80, Land Rover Range Rover Sport, Lexus RX, Mercedes-Benz GLE, Porsche Cayenne, and Volvo XC90. Following a substantial update for the 2024 model year, the X5 celebrates its 25th anniversary with a limited-edition model but receives no other changes.

Verdict: The latest version of the X5 isn’t the best value, but it explains this SUV’s longevity.

The second-generation XC90 gets its second substantial refresh for the 2025 model year. It’s still offered in Core trim with Plus and Ultra packages and with a choice of mild-hybrid and plug-in hybrid powertrains. However, Volvo has upped the ante. The midsize three-row gets updated styling, materials, and feature offerings, as well as some mechanical tweaks that aim to improve ride comfort and handling. We had the opportunity to experience two powertrains, both in Ultra specification, on a Volvo drive program in Europe.

Verdict: The Volvo XC90 was already quite a good vehicle. It’s earned its position as Volvo’s flagship SUV with oft-praised style and substance. For 2025, it has been made even better.