Genesis G70 vs Genesis GV80

While the Germans have long dominated the sport-luxury sedan segment, they face mounting pressure from the Koreans. Case in point, Genesis has been on a tear lately, gaining market share and impressing critics and consumers alike with fresh aesthetics and excellent chassis design. The Hyundai luxury brand’s compact G70 is such an animal, coming on to the scene for the 2024 model year with only a few styling tweaks and a brand-new engine option.

Verdict: A new, more powerful base engine arrives for this model year and, paired with the car’s excellent handling, great build quality, and impressive safety tech, makes even the least-expensive 2024 Genesis G70 a compelling choice. The G70 is a bit more snug than a BMW 3 Series—particularly in the trunk—but if you can live with a little less cargo space, it’s more than worth a look.

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colours and some sumptuous interior materials. We’ll see a sporty GV80 Coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.