Genesis G80 vs Genesis GV80

The 2023 Genesis G80 midsize sedan offers all of the same luxury and premium appointments as its legacy rivals, but it does so at often thousands less. However, with so many established luxury brands vying for new car buyers, a low price alone may not be enough. How does a relative newcomer make a splash in a market where the name brand and prestige matter so much? By offering an electrified variant of its cornerstone luxury sedan.

It may seem like electric cars have only just arrived, but the Tesla Model S was introduced a decade ago. EVs still make up a very small fraction of the market, but their numbers are growing. And the critical inflection point is coming when EVs pivot from early adopters to mass appeal.

And when that broader acceptance happens, it will be thanks to vehicles like the 2023 Genesis Electrified G80. It has an all-electric powertrain, but it presents like your typical luxury car. This format of an EV as a conventional luxury sedan is the perfect way to showcase what an electric vehicle really can be to the broader buying public.

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colours and some sumptuous interior materials. We’ll see a sporty GV80 Coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.