Kia K5 vs Mercedes-Benz C-Class

The Mercedes-Benz C-Class was the automaker’s entry-level model, but it needed a new role. Mercedes now has a line of compact cars serving as lower-priced entryways to the brand, so it’s moving the C-Class upmarket. The redesigned 2022 Mercedes-Benz C-Class sedan borrows design elements from the automaker’s flagship S-Class to entice new-car buyers on a budget who still want the most Mercedes for their money.

The C-Class competes against a formidable array of small sports sedans. Like the Mercedes, the Audi A4, the BMW 3 Series, the Lexus IS, and the Volvo S60 are fixtures in this segment, with nameplates that date back at least two decades. The Acura TLX, the Cadillac CT4, and the Infiniti Q50 are newer names that build on their respective brands’ experience in the segment. The Genesis G70 is a relative newcomer from a recently launched brand that’s already managed to impress.

The all-new C-Class launches in C300 sedan form, and in Canada, 4Matic all-wheel drive (AWD) is standard while rear-wheel drive (RWD) is not offered. Our test car was a C300 4Matic with a long list of optional equipment. An AMG C43 performance model is also on the way, but it’s not expected to hit showrooms until after the C300, which arrives at dealerships later this spring.

If you can overlook the real-world fuel economy and unimpressive crash-test ratings, then a 2024 Kia K5 is a steal of an automobile. (Don’t worry, it has an engine immobilizer system to prevent theft.) In Canada, it comes in LX, EX, GT-Line, and GT trim levels. Turbocharging is standard, and all-wheel drive is standard in Canada on every trim except the performance-oriented GT. The latter is a rare offering in this segment, and south of luxury brands it’s one matched only by the Nissan Altima.

Verdict: It’s a shame Kia doesn’t offer the K5 with a hybrid powertrain, and its performance in new, tougher-to-pass crash tests is worrisome. But there is no doubt the 2024 Kia K5 is a stylish, comfortable, enjoyable, and technologically advanced midsize car. And the price is undeniably nice.