Kia K5 vs Subaru WRX

Subaru's image is centred around rugged station wagons, outdoor activities, and cute dogs, but the automaker also has a sporty side—exemplified by the 2023 Subaru WRX.

The WRX first appeared in the 1990s as a homologation special for the World Rally Championship (WRC), which at the time required cars to be closely related to production models. Subaru viewed rallying as the perfect way to show off its all-wheel drive (AWD) vehicles so, after a trial with the Legacy midsize sedan, it launched the Impreza-based WRX with the goal of becoming more competitive. It worked: Subaru has won multiple rally championships and the WRX has endeared it to car enthusiasts.

Subaru didn't begin selling the WRX in North America until the 2002 model year, but it's remained a fixture of the automaker's lineup ever since, competing against other sporty compact cars like the Honda Civic Si, Hyundai Elantra N, Volkswagen Golf GTI and Jetta GLI, and other derivatives of those models.

The current, fourth-generation WRX was introduced for the 2022 model year, so there are no changes to report for 2023. The lineup in Canada includes base, Sport, and Sport-Tech trims. For this review, we drove the U.S. WRX GT trim, which is closest to Canada’s top Sport-Tech grade.

If you can overlook the real-world fuel economy and unimpressive crash-test ratings, then a 2024 Kia K5 is a steal of an automobile. (Don’t worry, it has an engine immobilizer system to prevent theft.) In Canada, it comes in LX, EX, GT-Line, and GT trim levels. Turbocharging is standard, and all-wheel drive is standard in Canada on every trim except the performance-oriented GT. The latter is a rare offering in this segment, and south of luxury brands it’s one matched only by the Nissan Altima.

Verdict: It’s a shame Kia doesn’t offer the K5 with a hybrid powertrain, and its performance in new, tougher-to-pass crash tests is worrisome. But there is no doubt the 2024 Kia K5 is a stylish, comfortable, enjoyable, and technologically advanced midsize car. And the price is undeniably nice.