Volkswagen Atlas vs Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

Launched for the 2018 model year, the Volkswagen Atlas is engineered specifically for the North American market. It's a mid-size three-row SUV, big for a VW, but targeting a popular market segment that already includes the Chevrolet Traverse, Ford Explorer, Hyundai Palisade, Kia Telluride, Honda Pilot, Nissan Pathfinder, Subaru Ascent, and Toyota Highlander. To keep up in such a competitive segment, the Atlas gets a major refresh for the 2024 model year.

The 2024 Volkswagen Atlas is essentially the same vehicle as before, but it gets key updates like different styling and more standard features. It also loses its six-cylinder engine option, but the remaining turbocharged four-cylinder engine gets more horsepower and torque.

In Canada, the 2024 Atlas lineup includes Comfortline, Highline, and Execline, plus a new-for-2024 Peak Edition trim that slots in just above base. For this review, we tested the U.S. equivalent of an Atlas Execline, representing the top of the range.