CarGurus Launches “Top Rated Dealer” Awards Program Across Canada

CAMBRIDGE, Mass - July 10, 2017 – CarGurus, a leading automotive shopping website, today announced its inaugural list of CarGurus Canada Top Rated Dealers. Awards are presented to a select group of car dealerships that have received the highest average ratings from shoppers who have submitted dealership reviews on the CarGurus platform. CarGurus uses shoppers’ dealership ratings as well as comprehensive valuation analytics to help shoppers search their local marketplace and find great car deals from top-rated dealers.

“CarGurus is proud to recognize Canadian dealerships who are prioritizing exceptional customer service and earning excellent ratings from shoppers,” said Sam Zales, President of Dealer Operations. “The Top Rated Dealer Awards celebrate the best of the best and we’re excited to launch this program in Canada.”

CarGurus invites shoppers to review and rate dealerships with whom they have interacted during their car shopping experience. Dealer ratings and reviews are visible to the public on the site, and they are also factored in the algorithm that CarGurus uses to rank search results for shoppers. According to recent CarGurus poll, 78% of shoppers say they will not buy a car from a dealership without first seeking out reviews of that dealer from other shoppers.

The Top Rated Dealer program helps dealers leverage CarGurus' trusted and verified consumer reviews and provide their customers with independent validation that they are getting a good deal from a great dealer.

CarGurus also helps dealerships connect with customers through programs that provide additional brand exposure and drive customer leads with high ROI. More than 22,000 car dealerships in the U.S. currently partner with CarGurus on such programs. Canadian dealers wishing to activate their inventory on CarGurus and learn more about other advertising programs should visit https://ca.cargurus.com/signup/TopRatedDealer2017 or call (855) 534-5411.

About CarGurus

Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus (https://ca.cargurus.com) is a leading online automotive shopping website focused on bringing trust, transparency and efficiency to the car research and shopping experience. The site uses technology and market data analysis to help millions of automotive shoppers search for cars and quickly identify the best deals from top-rated dealers in their local area. Today, in the United States, the site serves 23 million unique monthly users and more than 22,000 subscribing dealers, and ranks #1 among car shopping websites in the U.S. by daily unique visitor traffic (ComScore Media Metrix*). CarGurus launched its Canadian site in 2015 and also operates sites in the United Kingdom and Germany.

*ComScore MediaMetrix (April); CarGurus ranks #1 for daily unique user visits among the following companies: Autotrader, Cars.com, Edmunds, KBB, CarFax, NADAGuides.com, eBay Motors U.S.