What does IMV mean in relation to price?

Asked by CREATIVE1945 Aug 21, 2019 at 11:42 AM

Question type: Shopping & Pricing

What does IMV mean in relation to price?

2 Answers

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IMV is Cargurus way of giving the consumer a basis for pricing of vehicles. Instant Market value. It's based on other vehicles for sale from the ads, price, condition, mileage, etc. It's a guideline is all.

1 people found this helpful.

Basically it is the average price for your car based on other cars for sale. CG's takes in to account such things as condition and miles etc.

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