What is CarGurus IMV?

Asked by evolvhealth4u Feb 12, 2018 at 12:46 PM about the 2017 Cadillac XTS Luxury AWD

Question type: Shopping & Pricing

Was looking at different cars and you but CarGurus IMV price. What does IMV
mean

3 Answers
50

schmugal answered 7 years ago

The Instant Market Value (IMV) of a vehicle is CarGurus' estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previously sold car listings in your local market. ... CarGurus uses IMV to determine whether each listed car is a Great, Good, Fair or High priced deal.

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Tom answered 5 years ago

Why is the Cargurus value so much higher than estimates from KBB, Edmunds and NADA Guides? For a 2011 Porsche Cayman S with low miles, in excellent condition, and loaded with options, Cargurus assumes a value of $41,067, while the others estimate $36,059, $34,736 and $36,300.

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