imv... what is it?

Asked by GuruX9VT3 Sep 29, 2018 at 12:08 PM about the 2018 Mercedes-Benz AMG GT C Roadster

Question type: General

imv,,,what is it?

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Title_Reguru answered 6 years ago

Look here: https://cargurus.helpscoutdocs.com/category/4-cargurus-faq

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Milco001 answered 5 years ago

My answer is that it is a way to dissuade a private seller from using the Cargurus platform to sell their car. I'm sorry but this is a major flaw in the "IMV"and unfairly punishes a private seller. My vehicle was over $2000 difference to the downside from the same vehicle sold by a dealer. It is also misleading to a buyer who will miss out on the best deal if the IMV is highly weighted in their decision making. All in all it serves no one to post different values for the exact same commodity. This is a BIG FAIL IMHO. Cargurus i hope you are reading this. FIX IT

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vdpopp answered 5 years ago

I think IMV is weighted in the dealers favor here on this site. My two listings had low IMV when there were very similar deals from dealers, with higher IMV.

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