will toyota have to honor advertised price

You probably just found out why the vehicle has been for sale for so long. I've seen this happen before. A vehicle is offered at a very attractive price, you show interest, and boom the price goes up. Best to stay away from an unscrupulous dealer like that. If their ethics are like that, imagine what kind of vehicles they're selling! Another thing to keep in mind is when a vehicle is offered well below market value, there's usually a reason. It's probably got something wrong with it. I got burned like that many years ago. Keep shopping! Hope that helps! Jim

I have no idea why car dealers have their own rules about price fixing and bait & switch tactics which seem to go unpunished by our officials, but it's quite clear there is mass corruption within our system, and the officials who are supposed to protect consumers from the type of fraud that this seller is pulling on you needs to be made public. PLEASE TELL US THE DEALER'S BUSINESS NAME AND THE DISTRICT THEY ARE IN. It is the only way to fix this.