2021 Honda CR-V vs 2021 Toyota Highlander

Toyota hardly needs any help selling three-row Highlanders. It already sits close to the top of the sales charts for its segment, and few vehicles carry the name recognition as the Highlander, which enters into its 20th year of production.

But the three-row marketplace is a competitive one, and even after a 2020 redesign, Toyota would be foolish to rest on its laurels. As such, the Highlander enters this year with additional safety-feature technology listed as standard equipment.

Even in a grim year, Honda is selling a staggering number of CR-Vs. The CR-V is the best-selling Honda in Canada, edging out the home-built Honda Civic. The CR-V is also the second best-selling compact SUV, just behind the Toyota RAV4. And it was the sixth best-selling vehicle in Canada in 2021.

So, it’s hard to argue against the CR-V formula. Honda’s been at this almost as long as crossovers have been a thing, launching the CR-V in 1997—a year after the RAV4 debuted.

The funny thing is, aside from sales volume, there’s only one thing the CR-V particularly excels at. Aesthetics are subjective, but it would be hard to argue the CR-V is the best-looking vehicle in its class. It’s not the cheapest. It’s not the best equipped, especially at the middle to lower trim levels. It’s not the fastest, nor is it the quietest, or the most fuel efficient. It’s not even the most reliable, showing up nowhere in J.D. Power's Most Reliable list.

So, what makes it so appealing to Canadian consumers? Let’s see if we can figure that out.