2022 Ford Maverick vs 2023 GMC Canyon

Ford pickup trucks are Canada’s best-sellers, but that doesn’t mean the Blue Oval is satisfied. The 2022 Ford Maverick aims to further expand the market by offering a more approachable version of the pickup. The Maverick is the smallest Ford truck in over a decade, uses car-like unibody construction for greater refinement, and emphasizes fuel efficiency with a standard hybrid powertrain.

The all-new Maverick’s closest rivals are the 2022 Hyundai Santa Cruz and the Honda Ridgeline, other unibody pickups of similar size. But while the new Santa Cruz was conceived more as an SUV with a bed, the Maverick is more like a conventional pickup, just smaller than Ford’s other offerings.

The Maverick slots just below the Ford Ranger in size, although it’s still a bit larger than the compact pickups of old. With the demise of the EcoSport crossover, the Maverick is also now Ford’s de facto entry-level vehicle, which seems fitting for a company whose bestselling product is the F-150. Ford isn’t really a car company; it’s a truck company.

While the Ford F-150 is available in a dizzying array of configurations, the automaker kept things simple with the 2022 Maverick. The new Ford pickup is available in just three trim levels—XL, XLT, and Lariat—with a single bed length and cab configuration. At Ford’s invitation, we sampled the full lineup over two days.

2023 marks the third generation of GMC's midsize pickup truck. The first-generation Canyon arrived for the 2004 model year as a replacement for the compact GMC Sonoma, and after a short hiatus a second-generation Canyon was introduced as a 2015 model. Throughout, the Canyon has been a twin of the Chevrolet Colorado, with only a few differences to distinguish the ostensibly upscale GMC from its working-class sibling. That changes for 2023.

The new Canyon is once again based on the Colorado, sharing the Chevy's body-on-frame platform, powertrain, and tech features. This time around, though, the Canyon is further distinguished from the Colorado by skipping some of the Chevy's entry-level features. That will raise the out-the-door price of a 2023 Canyon, but it's in keeping with the truck's positioning above the Colorado.

The Canyon is once again available in the base Elevation, luxury Denali, and off-road-oriented AT4 grades familiar to owners of the outgoing model. For 2023, GMC also adds a Canyon AT4X model that dials up the off-road capability. We drove it, as well as the Elevation and AT4 models, to see if this redesign is really an improvement.