2022 Ford Maverick vs 2023 GMC Sierra 1500

Ford pickup trucks are Canada’s best-sellers, but that doesn’t mean the Blue Oval is satisfied. The 2022 Ford Maverick aims to further expand the market by offering a more approachable version of the pickup. The Maverick is the smallest Ford truck in over a decade, uses car-like unibody construction for greater refinement, and emphasizes fuel efficiency with a standard hybrid powertrain.

The all-new Maverick’s closest rivals are the 2022 Hyundai Santa Cruz and the Honda Ridgeline, other unibody pickups of similar size. But while the new Santa Cruz was conceived more as an SUV with a bed, the Maverick is more like a conventional pickup, just smaller than Ford’s other offerings.

The Maverick slots just below the Ford Ranger in size, although it’s still a bit larger than the compact pickups of old. With the demise of the EcoSport crossover, the Maverick is also now Ford’s de facto entry-level vehicle, which seems fitting for a company whose bestselling product is the F-150. Ford isn’t really a car company; it’s a truck company.

While the Ford F-150 is available in a dizzying array of configurations, the automaker kept things simple with the 2022 Maverick. The new Ford pickup is available in just three trim levels—XL, XLT, and Lariat—with a single bed length and cab configuration. At Ford’s invitation, we sampled the full lineup over two days.

Take a step back and think about a full-size truck from the early 2000s. The nicest creature comforts included leather upholstery, an upgraded stereo, and, if you were lucky, heated seats. Today, nearly every luxury-car feature has found its way into high-end pickups. We’ve blown past heated leather seats; you can now get features like massaging seats in a full-size truck. The same brinksmanship that applies to pickup-truck capability now also applies to the luxury trims.

This is very evident in the 2023 GMC Sierra 1500. The Denali trim is what kicked off the idea of a “lux truck,” and it has been joined by the Ford F-150 Limited and Ram 1500 Limited. Those competitors deliver a higher grade of refinement than the Denali was providing. But upping the ante is a constant state in the truck market, and GMC now offers a Denali Ultimate trim that includes nearly every single option and package. So is the Denali Ultimate the new standard of luxury among full-size trucks?