2023 GMC Sierra 1500 vs 2022 Nissan Frontier

As they say, “better late than never.” After 17 years, we can finally call the Nissan Frontier an all-new truck. Mostly. While the 2022 model looks, feels, and drives completely differently from the 2021 model, it still rides on the same platform as that previous-generation truck, albeit an extensively modified version.

Old bones or not, it’s nearly impossible to confuse the 2022 model year Frontier with the old truck. Updated styling, an enhanced powertrain, a comfortable cabin, and real off-road capability combine to give it a notable advantage against a set of aging competitors from Ford, General Motors, and Toyota.

Take a step back and think about a full-size truck from the early 2000s. The nicest creature comforts included leather upholstery, an upgraded stereo, and, if you were lucky, heated seats. Today, nearly every luxury-car feature has found its way into high-end pickups. We’ve blown past heated leather seats; you can now get features like massaging seats in a full-size truck. The same brinksmanship that applies to pickup-truck capability now also applies to the luxury trims.

This is very evident in the 2023 GMC Sierra 1500. The Denali trim is what kicked off the idea of a “lux truck,” and it has been joined by the Ford F-150 Limited and Ram 1500 Limited. Those competitors deliver a higher grade of refinement than the Denali was providing. But upping the ante is a constant state in the truck market, and GMC now offers a Denali Ultimate trim that includes nearly every single option and package. So is the Denali Ultimate the new standard of luxury among full-size trucks?