2024 Toyota Tundra vs 2023 Hyundai Santa Cruz

Toyota has been trying to crack the full-size pickup truck code for over 30 years. The company’s first try was the T100, followed by three generations of Tundras that got bigger and more capable with each redesign. The 2024 Tundra is a massive Texas-built truck, but it still can’t match the towing and payload capacities of the segment leader, and it bests only the Ram 1500 when it comes to towing a trailer. The Tundra also lacks the diversity of configurations you’ll find at the Chevy, Ford, and Ram stores.

Verdict: When you talk to longtime Tundra owners and recent converts, the common theme is reliability. We can’t tell you if the current third-generation Tundra is reliable after many years of service, but Toyotas are well-known for their dependability. So, if you like the 2024 Toyota Tundra and it can serve your needs, help it to pull up a chair to the big boy's truck table.