2023 Jeep Wrangler vs 2024 Volvo XC90

The Jeep Wrangler’s roots go all the way back to World War II and the Willys-Overland company. Fast-forward some 60 years or so and we have the iconic Jeep Wrangler JL, one of the last body-on-frame SUVs left for folks who prioritize off-road capability over creature comforts.

Every Wrangler comes with solid front and rear axles and a five-link suspension system. However, some popular trim levels, like the Wrangler Sport, Wrangler Willys Sport, and Wrangler Sahara, don’t get locking differentials or meaty tires, so choose your Wrangler carefully.

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.