2023 Kia Telluride vs 2024 Volvo XC90

Kia can barely keep up with demand for the Telluride, and its dealers and customers have told the company not to change a single thing, so you’d think it unnecessary for the automaker to invest a single penny upgrading the popular three-row crossover SUV.

Kia would disagree.

This year, the 2023 Telluride gets minor styling changes, new technologies, and some off-roading attitude in the form of new X-Line and X-Pro trim levels. We headed to San Antonio, Texas, to sample the Telluride’s new kit. And we remain impressed with this excellent family-size sport-ute.

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.