2023 Toyota Tacoma vs 2024 Ford F-150

The Toyota Tacoma has reached “Legend” status: It’s the default choice for many shoppers, and for good reason. The Tacoma enjoys a hard-earned reputation for bullet-proof reliability. It’s the ideal size for many situations. It looks cool and, in TRD Pro trim, it can back up those looks with genuine off-road brilliance.

But heavy is the head that wears the crown, and the current Tacoma may be starting to buckle under the weight. With more powerful and more efficient options emerging in the compact and midsize truck space, Toyota is no longer the one-stop shop for shoppers. Luckily, a new Tacoma is just over the horizon.

For 2024, this full-size truck under Canada’s best-selling nameplate gets a few tweaks both inside and out. The performance upgrades are most noticeable on the off-road-specific models, Tremor and Raptor R, but Ford’s hands-free driving assist Blue Cruise gets an update as well.

Verdict: The 2024 Ford F-150 gets even better with a few thoughtful improvements like a multi-functional tailgate, standard 12-inch touchscreen, and more available interior technology. Blue Cruise is also updated, making the F-150 the truck to beat in the segment.