RAM 1500 vs Chevrolet Colorado

Midsize trucks are having a moment. Rugged, off-road-ready lifestyle pickups and SUVs are all currently in vogue. In the past few years, we’ve seen redesigns for the Ford Ranger, the Nissan Frontier, and, long-awaited, the Toyota Tacoma. General Motors has joined the party with a redesigned GMC Canyon and Chevrolet Colorado.

The popularity of smaller trucks has ebbed and flowed through the decades, but based on all of these redesigns, automakers are convinced that there are sales to be made. One way these trucks have evolved is by pivoting from downsized work vehicles offering weekend-warrior and lifestyle-off-roader versions, to focusing specifically on those weekend warrior and lifestyle shoppers.

Verdict: The Colorado has evolved from merely offering more content and upgraded versions to focusing on well-equipped, upgraded trims catering to recreation more than work.

There's a new super-luxe trim joining the perennial favorites. There's lots and lots of new tech, including a hands-free driver-assistance system. There are new powertrain options, bringing more power at better efficiency. And we're told we can expect the fully electric Ram 1500 REV and plug-in hybrid Ram 1500 Ramcharger soon, too.

Verdict: The full-size truck market just seems to get more and more competitive every year, and Ram just brought its offering back up to the front of the pack. Whether it will stay there another five years remains to be seen, but this update has certainly proven the brand is motivated to fight.