RAM 1500 vs Ford F-150

For 2024, this full-size truck under Canada’s best-selling nameplate gets a few tweaks both inside and out. The performance upgrades are most noticeable on the off-road-specific models, Tremor and Raptor R, but Ford’s hands-free driving assist Blue Cruise gets an update as well.

Verdict: The 2024 Ford F-150 gets even better with a few thoughtful improvements like a multi-functional tailgate, standard 12-inch touchscreen, and more available interior technology. Blue Cruise is also updated, making the F-150 the truck to beat in the segment.

There's a new super-luxe trim joining the perennial favorites. There's lots and lots of new tech, including a hands-free driver-assistance system. There are new powertrain options, bringing more power at better efficiency. And we're told we can expect the fully electric Ram 1500 REV and plug-in hybrid Ram 1500 Ramcharger soon, too.

Verdict: The full-size truck market just seems to get more and more competitive every year, and Ram just brought its offering back up to the front of the pack. Whether it will stay there another five years remains to be seen, but this update has certainly proven the brand is motivated to fight.