Subaru Ascent vs Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

The Subaru faithful wanted a replacement for the discontinued three-row Tribeca midsize SUV, and the Ascent answered the call when it went on sale in 2019. In 2023, for its fifth model year, the Ascent got a light refresh with revised styling, updated technology, and a new trim level with plenty of equipment and a trendy blacked-out look. Now, the 2024 Subaru Ascent continues with almost no changes, while several competitors in the segment receive significant updates.

Verdict: Can the 2024 Subaru Ascent fend off refreshed rivals in the midsize three-row SUV segment? The Ascent has plenty going for it, from standard all-wheel drive and substantial ground clearance to affordable prices and impressive safety ratings. But it comes across as a little quirky among mainstream choices, which could work in or against its favour.