PRICE RATING COMPARISON
2 Answers
IMV? The CarGurus Instant Market Value IMV is an estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previous car listings in your market. From this calculation, we rate the quality of the deal, Great, Good, Fair, High or Overpriced. We always show what we believe to be the best deals first based on our algorithm, not how much a dealer pays us.
This is a price comparison. If your car is shown overpriced it is because other similar cars are priced cheaper.