What does CarGurus IMV pricing mean?

Asked by HThierry Feb 12, 2019 at 07:41 AM about the 2016 Subaru Crosstrek Hybrid Touring

Question type: Shopping & Pricing

What does IMV stand for and how is it determined for a vehicles age, mileage
and condition?

1 Answer
22,215

Gary answered 5 years ago

It is in the help section. What is IMV? The CarGurus Instant Market Value (IMV) is an estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previous car listings in your market. We compute and update our IMV calculations daily using a complex algorithm that takes into account millions of data points including make, model, trim, year, mileage, options and vehicle history. Our IMV is intended to provide pricing guidance but is not an official appraisal or guarantee.

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